Owner sourcing across Dubai's communities, with every outcome in Salesforce.
- Industry
- Real estate brokerage
- Location
- Dubai, United Arab Emirates
- Calls
- Outbound
- Languages
- English
White & Co is one of Dubai's largest brokerages. A brokerage lives on listings, and listings come from owners who are ready to sell or rent out. Finding those owners means calling, in volume, every day, which is the highest-value and least-loved job on any brokerage floor.
Agents could only make so many sourcing calls between viewings. Owners span dozens of nationalities and accents, so a script that worked with one stalled with the next. And what was learned on a call stayed on the agent's phone rather than in the CRM.
Kejue's agent now calls owners across the communities White & Co covers in Dubai, in English, qualifies intent, and books the listing appointment for a named human agent. Every outcome is written to Salesforce as the call ends.
What the phone line
looked like.
- Seller sourcing was the highest-value, lowest-fun job in the brokerage, and nobody did enough of it.
- Owners spread across nationalities and accents; a fixed script stalled with half of them.
- Outcomes lived in agents' heads and phones, not in the CRM.
- Sourcing volume rose and fell with how busy the viewing calendar was.
The agent,
piece by piece.
An opener that varies every call
A British-voiced agent introduces itself honestly, reacts to how the owner answers and never reads a fixed script twice. Openers are tested against each other like ad copy, and the better one wins the list.
Knows the owner before it dials
Owner and property context is loaded into the call before it is placed, so the agent talks about the right building and the right unit from the first sentence.
Qualifies selling or renting out, nothing else
The agent confirms intent, timeline and expectations, then books the valuation or listing visit with a named human agent. It does not try to do the agent's job, only to fill the agent's calendar.
Every outcome in Salesforce
Call outcome, notes and next step are written to the CRM the moment the call ends, so the human team picks up exactly where the agent left off.
The numbers
White & Co reports.
- 28,000
- calls a day
- Dubai-wide
- owner sourcing across communities
- 100%
- of outcomes logged in the CRM
